1. Repetition :
Head on ads. Link * https://www.youtube.com/watch?v=Is3icfcbmbs
Reason
: The ads showing someone
applying product directly to forehead without
doing anything
else so the consumer familiar with the
ads for instant.
2. Slogan :
Coca Cola “Always Coca Cola”, Energizer Battery “it keeps going, and going, and going…” , Nike “ Just Do it”. Link *
https://www.youtube.com/watch?v=DZQ7VXKywD0
Reason : In
this ads every product have a slogan to make interest to buy that
Product.
3. Logo :
Brawny Paper Towel “Lean on me”. Link *
Reason :
The ads showing logo “ a man in red-shirt and thumb up” in the product.
4. Snob Appeal : Korean Air. Link * https://www.youtube.com/watch?v=n4k_v3zNJu0
Reason : If you
use their services you can feel lifestyle like luxury and other thing.
5. Cause and Effect :
Etude House Eyelash. Link *
Reason :
If you use this product your eyeslash will get long and resolve your
Problem.
6. Emotional Appeal : McD “Im Lovin It” and Master Card. Link *
Reason : This ads you can see happiness and pity
to sale the product.
7. Price Appeal : Vicks
44. Link * https://www.youtube.com/watch?v=STz9wI3mUhk&feature=related
Reason : This ads you can buy the product
with less money and get something
Extra from this
product.
8. Testimonial : Sensodyne.Link
* https://www.youtube.com/watch?v=8H62dx2eWuw
Reason : This ads showing the proof or testimony from
someone that use the
product.
9. Sex Appeal : Axe
Excite. Link *
Reason : The ads using ‘sexual or sensual”
concept to attract the consumer.
10. Bandwagon : New
York Jets and Yamaha Mio . Link *
Reason : in this ads make you want to buy
the product because everyone else use
That product.
11. Confusion : Kindle
Fire. Link * https://www.youtube.com/watch?v=jUtmOApIslE
Reason : This ads make you confuse but actually
its just introduce new gadget.
12. Transfer : Djarum
76 and Marlboro. Link *
Reason : In this
ads as you can see this is cigarettes ads but the ads not talking or
Showing the cigarettes at all.
13. Plain Folks : Sunlight.
Link * https://www.youtube.com/watch?v=yDtTx00z1eU
Reason : This ads makes everyone especially
common people want to use thi
Product.
14. Glittering
Generality : React 5 Gum. Link * https://www.youtube.com/watch?v=igbRtUKc5n8
Reason : This ads just given
general feeling about the product and nothing
More.
15. Avante Garde : Samsung
Galaxy S3 and Samsung Galaxy Note. Link *
Reason : If you using this product you’ll
feel ahead of times, easy, and
innovative.
16. Facts and Figure
: New Honda Jazz. Link * https://www.youtube.com/watch?v=56sM2BqHX34
Reason : in this
ads you can see the product figure and the information about
the product, how good the product,
etc.
17. Weasle : Pond’s.
Link * http://www.youtube.com/watch?v=Slwzw_jk5v8
Reason : in this ads tell you, your skin will get
whiter and bright but you don’t
Know how long the process and effect
from using this product.
18. Wit and Humor : Kia
Soul. Link * https://www.youtube.com/watch?v=jOHwjjhFTac
Reason : you can feel entertained by the ads , use
funny way to attract the
Consumer make you want to but\y
that product.
19. Stacking : Pantene (Dominuque
Diyose) . Link *
Reason : If
you use this product your hair will get stronger and beautiful,
The protein is 3 times better than
other product.
20. Technical Jargon : L-Men 2011. Link * http://www.youtube.com/watch?v=HhemenYRx-k
Reason : This
ads using senteces or word to attract the consumer, make you
Want to buy the product.
