1. Repetition : Head on ads. Link * https://www.youtube.com/watch?v=Is3icfcbmbs
Reason : The ads showing someone applying product directly to forehead without
doing anything else so the consumer familiar with the ads for instant.
2. Slogan : Coca Cola “Always Coca Cola”, Energizer Battery “it keeps going, and going, and going…” , Nike “ Just Do it”. Link * https://www.youtube.com/watch?v=DZQ7VXKywD0
Reason : In this ads every product have a slogan to make interest to buy that
3. Logo : Brawny Paper Towel “Lean on me”. Link *
Reason : The ads showing logo “ a man in red-shirt and thumb up” in the product.
4. Snob Appeal : Korean Air. Link * https://www.youtube.com/watch?v=n4k_v3zNJu0
Reason : If you use their services you can feel lifestyle like luxury and other thing.
5. Cause and Effect : Etude House Eyelash. Link *
Reason : If you use this product your eyeslash will get long and resolve your
6. Emotional Appeal : McD “Im Lovin It” and Master Card. Link *
Reason : This ads you can see happiness and pity to sale the product.
7. Price Appeal : Vicks 44. Link * https://www.youtube.com/watch?v=STz9wI3mUhk&feature=related
Reason : This ads you can buy the product with less money and get something
Extra from this product.
8. Testimonial : Sensodyne.Link * https://www.youtube.com/watch?v=8H62dx2eWuw
Reason : This ads showing the proof or testimony from someone that use the
9. Sex Appeal : Axe Excite. Link *
Reason : The ads using ‘sexual or sensual” concept to attract the consumer.
10. Bandwagon : New York Jets and Yamaha Mio . Link *
Reason : in this ads make you want to buy the product because everyone else use
11. Confusion : Kindle Fire. Link * https://www.youtube.com/watch?v=jUtmOApIslE
Reason : This ads make you confuse but actually its just introduce new gadget.
12. Transfer : Djarum 76 and Marlboro. Link *
Reason : In this ads as you can see this is cigarettes ads but the ads not talking or
Showing the cigarettes at all.
13. Plain Folks : Sunlight. Link * https://www.youtube.com/watch?v=yDtTx00z1eU
Reason : This ads makes everyone especially common people want to use thi
14. Glittering Generality : React 5 Gum. Link * https://www.youtube.com/watch?v=igbRtUKc5n8
Reason : This ads just given general feeling about the product and nothing
15. Avante Garde : Samsung Galaxy S3 and Samsung Galaxy Note. Link *
Reason : If you using this product you’ll feel ahead of times, easy, and
16. Facts and Figure : New Honda Jazz. Link * https://www.youtube.com/watch?v=56sM2BqHX34
Reason : in this ads you can see the product figure and the information about
the product, how good the product, etc.
17. Weasle : Pond’s. Link * http://www.youtube.com/watch?v=Slwzw_jk5v8
Reason : in this ads tell you, your skin will get whiter and bright but you don’t
Know how long the process and effect from using this product.
18. Wit and Humor : Kia Soul. Link * https://www.youtube.com/watch?v=jOHwjjhFTac
Reason : you can feel entertained by the ads , use funny way to attract the
Consumer make you want to but\y that product.
19. Stacking : Pantene (Dominuque Diyose) . Link *
Reason : If you use this product your hair will get stronger and beautiful,
The protein is 3 times better than other product.
20. Technical Jargon : L-Men 2011. Link * http://www.youtube.com/watch?v=HhemenYRx-k
Reason : This ads using senteces or word to attract the consumer, make you
Want to buy the product.
PS: take it w/ full credit.