Tuesday, December 4, 2012

Techniques of Persuasion

1. Repetition          : Head on ads. Link *  https://www.youtube.com/watch?v=Is3icfcbmbs
    Reason                 : The ads showing someone applying product directly to forehead without
                                 doing anything else so the consumer  familiar with the ads for instant.

2. Slogan               : Coca Cola “Always Coca Cola”, Energizer Battery “it keeps going, and  going, and going…” , Nike “ Just Do it”. Link *  https://www.youtube.com/watch?v=DZQ7VXKywD0
    Reason               : In this ads every product have a slogan to make interest to buy that  

3. Logo                    : Brawny Paper Towel “Lean on me”. Link *
    Reason                  : The ads showing logo “ a man in red-shirt and thumb up” in the product.

4. Snob Appeal     : Korean Air. Link *  https://www.youtube.com/watch?v=n4k_v3zNJu0
     Reason              : If you use their services you can feel lifestyle like luxury and other thing.

5. Cause and Effect  : Etude House Eyelash. Link *
     Reason                  : If you use this product your eyeslash will get long and resolve your

6. Emotional Appeal   : McD “Im Lovin It” and Master Card. Link *
     Reason                    : This ads you can see happiness and pity to sale the product.

7. Price Appeal  :  Vicks 44. Link * https://www.youtube.com/watch?v=STz9wI3mUhk&feature=related
     Reason           : This ads you can buy the product with less money and get something
                                Extra from this product.

8. Testimonial   :  Sensodyne.Link  *  https://www.youtube.com/watch?v=8H62dx2eWuw
    Reason           :  This ads showing the proof or testimony from someone that use the

9. Sex Appeal  :  Axe Excite. Link *
    Reason          : The ads using ‘sexual  or sensual” concept to attract the consumer.

10. Bandwagon  :  New York Jets and Yamaha Mio . Link *
      Reason          : in this ads make you want to buy the product because everyone else use
                               That product.

11. Confusion  :  Kindle Fire. Link *  https://www.youtube.com/watch?v=jUtmOApIslE
       Reason       : This ads make you confuse but actually its just introduce new gadget.

12. Transfer  :  Djarum 76 and Marlboro. Link * 
       Reason    : In this ads as you can see this is cigarettes ads but the ads not talking or
                         Showing the cigarettes at all.

13. Plain Folks  : Sunlight. Link * https://www.youtube.com/watch?v=yDtTx00z1eU
       Reason        : This ads makes everyone especially common people want to use thi

14. Glittering Generality   :  React 5 Gum. Link * https://www.youtube.com/watch?v=igbRtUKc5n8
       Reason                          : This ads just given general feeling about the product and nothing

15. Avante Garde  :  Samsung Galaxy S3 and Samsung Galaxy Note. Link *  
      Reason              : If you using this product you’ll feel ahead of times, easy,  and

16. Facts and Figure  :  New Honda Jazz. Link * https://www.youtube.com/watch?v=56sM2BqHX34
      Reason                   : in this ads you can see the product figure and the information about
                                      the product, how good the product, etc.

17. Weasle  :  Pond’s. Link *  http://www.youtube.com/watch?v=Slwzw_jk5v8
       Reason  : in this ads tell you, your skin will get whiter and bright but you don’t
                      Know how long the process and effect from using this product.

18. Wit and Humor     :  Kia Soul. Link *  https://www.youtube.com/watch?v=jOHwjjhFTac
       Reason                  : you can feel entertained by the ads , use funny way to attract the
                                       Consumer make you want to but\y that product.

19. Stacking                : Pantene (Dominuque Diyose) .  Link  *
      Reason                   : If you use this product your hair will get stronger and beautiful,
                                           The protein is 3 times better than other product.

20. Technical Jargon   : L-Men 2011. Link * http://www.youtube.com/watch?v=HhemenYRx-k
       Reason                   : This ads using senteces or word to attract the consumer, make you
                                             Want to buy the product.

PS: take it w/ full credit.

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